The African Opportunity
Growing Demand
Demand for milk and meat is growing across the continent. Projections show an increase of more than 50% in liquid dairy consumption, growing from 15 billion litres in 2010 to almost 25 billion litres in 2021 and an increase of 29% in bovine meat consumption.
The Need for Technology
In some SSA countries, cows produce below 200 ltrs of milk per year, compared to over 12,500 ltrs in countries with developed dairy industries. The cause of these poor results is generally the low application of technology.
Demographics
Over a billion residents.
Continental Scale
2nd largest continent in the world, with a land mass of 30.37 million km².
Headroom for Growth in Consumption
African consumption is currently the world’s lowest: Approx. 37 litres of milk and 11kg of meat per capita annually, which is less than 1/3 of global averages. Beef accounts for 33% of meat consumption.
Strong Impetus for Local Development
Key SSA countries are prioritizing the development of local dairy and beef industries to drive import substitution and create local employment:
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Local producers receive high local pricing (often much higher than the international price) & are protected with tariffs;
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In some countries, concessionary debt financing is availed to support investments in the local dairy and beef industry.
